My role
UX Designer
UI Designer
Tools
Figma
Year
The Problem
Scattered Experience: Fans jump between apps (Google search, YouTube, news apps, score apps) to follow matches, highlights, and updates.
Personalization Gaps: Existing sports apps often push generic content, making it hard for fans to focus only on the teams, leagues, or sports they care about.
Missed Engagement: There’s little room for fans to discuss matches, share opinions, or participate in polls in a structured way within Google’s sports offering.
Accessibility of Highlights: Users often find highlights buried under unrelated content, rather than directly linked to live scores and match results.
The Solution
Design Process
1. Understanding the Ecosystem
Researched how fans currently use Google, YouTube, and third-party apps like Goal.com or ESPN. Mapped user journeys for die-hard fans, casual viewers, and stat-focused analysts to capture diverse needs.
Insight: Fans want speed and personalization, but also a richer layer of community and context.
2. Defining the Core Fan Experience
From research, product goals became clear:
Make live scores the default entry point (quickest info fans seek).
Keep highlights one tap away from match results.
Allow customization by favorite teams/sports but still give access to trending events.
Build a community space that feels native, not bolted on.
3. Information Architecture
Scores – Default landing, with personalized and global live scores.
Home – Upcoming games for followed teams, news, and insights.
Following – Updates on leagues, sports, or clubs the user follows.
Explore – Discover trending sports stories and highlights.
Community – Polls, discussions, and reactions around ongoing or past matches.
4. Wireframing & Prototyping
Sketched and prototyped flows for switching sports in live scores, navigating highlights, and engaging with polls/discussions. Focused on reducing friction (e.g., dropdown toggles for leagues, auto-scroll for favorite clubs).
5. Test & Iteration
As a personal design project, I ran walkthroughs of the prototype, comparing it against ESPN and Goal.com. Refined highlight accessibility, improved the navigation bar, and rebranded “Profile” into a more intuitive Following section.
6. Handoff & Collaboration
Created a structured design system (color styles, typography, component library) and annotated flows that could scale across Google’s broader ecosystem if implemented.
Prototypes
Outcome and Impact
The Google Sport concept showcases how live scores, highlights, and fan engagement can coexist in a single streamlined platform. By unifying features that are currently scattered across multiple apps, the design reduces friction for users while creating a richer ecosystem for Google. Casual fans gain a simple, personalized experience; die-hard fans get real-time updates and community engagement.
While conceptual, the project demonstrates how Google could extend its sports offering beyond search and YouTube into a dedicated, all-in-one hub. It highlights the potential to increase user retention, strengthen fan communities, and position Google as the go-to destination for sports content globally.
